New Zealand

Proposed flags of Aotearoa New Zealand (updated 2024)

Flags

SUMMARY

Here are the flag concepts for Aotearoa New Zealand that I and James Fitzmaurice designed over the years.

These flags are based on extensive research and analysis. We believe our designs surpass those presented in the unsuccessful 2016 national flag referendum, because they actually look like flags (rather than logos or souvenirs), the symbolism is intuitive, recognisable and familiar, they have wide appeal, and they are memorable. They pass the tests that other proposals fail. They also capture the symbolic themes that reflect how the New Zealanders feel about the country, and not just our personal preferences. For more about our extensive design methodology, continue to the “Design Process” section.

Each flag has high-resolution images, commentary, mock-ups and construction sheet. To read more about specific flags, use the table of contents to skip the corresponding section.

Since we presented these in 2022, these flags have been featured in the Flagged for Content podcast. Blue Sky was featured in an award-winning presentation at NAVA 55, while Silver Fern Diagonal came fifth place in a 2024 international flag poll on Flag Session.

Vector files available on request.

01b New Zealand flag design summary

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The 7 most popular New Zealand flag proposals (according to the public)

Flags

Note: This post lists the flag designs that are most popular with the general public. For my own judgement on the best proposals, see this post.

When I was thinking of designs for the New Zealand flag competition, I was curious about the preferences of the wider public. No doubt others are too. Unfortunately, polls had a limited selection of designs to begin with, and while the government gallery had social media sharing and suggestions for every submitted flag, there was no way to sort the gallery to show the most popular.

So I made a quick Java script to scrape all entries in the website and identify the most popular flags. This is measured in number of times each design was independently suggested. Ten was the minimum number to get on this list.

Keep in mind that popularity does not equal quality, nor is it a final indicator of public preferences. It is affected by many factors like age, status and prior exposure of the design. Obviously, this list is biased towards well-known older designs rather than newer designs even if they’re great. This list is simply for interest of the data itself.

Flags are listed in ascending order of popularity. Each one lists the three main points of the respondents.

7. Silver Fern Flag – Kyle Lockwood’s ‘New Zealand Colours’

Silver Fern Flag – Kyle Lockwood’s 'New Zealand Colours' Designed by: Kyle Lockwood

Silver Fern Flag – Kyle Lockwood’s ‘New Zealand Colours’. Designed by: Kyle Lockwood.

Suggestions: 13

  • Similar to current flag
  • Black and white are national colours. Silver fern is national symbol. These are already recognised worldwide and have historical significance.
  • Māori represented by black (I think this is a reference to the Tino Rangatiratanga flag which includes black?)
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Top 50 New Zealand flag proposals (according to me)

Flags

Note: This post features my own judgement on the best flag designs. For the proposals that are most popular with the general public, see this post.

Now that the New Zealand government has closed submissions for a new flag, I decided to go through and pick out the best. That’s right, I looked through all 10,293 of them. Don’t worry, it only took me 48 minutes to evaluate (about 0.28 seconds per flag; thank god for learning scanning techniques).

It probably helped that the whole gallery was a beautiful testament to Sturgeon’s Law (in this case more like 99% though), Poe’s Law and the futility of crowdsourcing design, making it easy to mentally filter out the crud and parodies. You wouldn’t believe the Nazi, apartheid, North Korea, Israel, PRC, Imperial Germany, Quebec (of all places), meme and My Little Pony based parodies that got through their filters. Seriously, the name “Moswald Osley” didn’t ring any alarms? Well done to the Lautaro joke for subtlety and this thing for sheer insanity though. All in all, an experience I would not recommend.

I automatically dismissed any jokes, offensive statements, political statements and anything too similar to another national flag, no matter how well designed or New Zealand-y it was. I hope the judging panel can do that, but since it has no vexillologists (flag experts) I don’t have a lot of faith.

Anyway, here are the best I picked out, emulating the judges’ process of picking an initial list of 50-75 best designs. There were a lot of duplicates and near-duplicates so it’s hard to know exactly how to count and credit them (I’m sure I’ve missed a few credits, sorry!), but it should be around 50 some way or another.

This list is in no particular order.

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