Here are all the New Zealand flag designs made by myself and James Fitzmaurice over the years. We spent a long time learning, researching, refining and designing our proposals but we were dismayed that none were even considered for the official 2016 flag referendum. Recall that this referendum had judges with no design qualifications or experience, produced design options that were very unpopular with the public, and completely bombed with no meaningful consequences — What a waste of an exceptional opportunity!
We think our designs are far superior to the referendum’s official selection in aesthetics, symbolism and justification – a product of raging narcissism or qualified judgement? For the first time, we have collected all of our designs in one place so you can decide!
As with all design, the how and the why is more important than the what. This article begins by describing our extensive design process. Firstly, it describes our overall methodology and guiding principle. Secondly, it lists all of the common flag design traps that we tried to avoid. Thirdly, it explores New Zealand’s national symbolism and how to effectively express it in a flag design. Afterwards, this article covers each flag design with commentary, larger graphics and construction sheets.