Here are the flags that I and James Fitzmaurice have designed over the years for New Zealand. We based these on extensive research, analysis of thousands of designs and comments, consulting surveys and social science research, and more. We believe our designs surpass those of the notorious 2016 referendum which was widely regarded as a fiasco – The judges had no relevant qualification or experience, the process was mishandled and the finalist designs were hated, among many other problems. Is this a product of raging narcissism or qualified judgement? For the first time, we have collected all of our designs in one place so you can decide!
An expanded section of this analysis was presented at the 55th annual conference of NAVA (North American Vexillological Association), the largest flag organisation in the world. The presentation got an Honorable Mention for the Driver Award. You can read that article which shows our most effective flag design, or read this full article which contains all of our flags designs.
As with all design, the how and the why is more important than the what. This article begins by describing our extensive design process. Firstly, it describes our overall methodology and guiding principle. Secondly, it lists all of the common flag design traps that we tried to avoid. Thirdly, it explores New Zealand’s national symbolism and how to effectively express it in a flag design. Afterwards, this article covers each flag design with commentary, larger graphics and construction sheets.